es +es Kids Fall 2013
“That one es + es dress will be the one that she remembers..”
I recently had the opportunity to meet Mallory Kaufman, designer of es +es kids at the children’s club ENK show. I was so excited to see her booth I alarmed her with my squeal of joy. Of course her booth was just as fabulous a her designs, lined in beautiful paper flowers in different styles and sizes.
Mallory was so sweet and humble, I was overjoyed when she agreed to an interview with TSK.
I know that you are going to fall in love with her present and upcoming line the same way I have. Kaufman is more than a designer she is an artist, creating masterpieces for little girls.
Read the interview below and get the scoop on Mallory Kaufman and es+es kids.
How did you decide to take the leap to open your own business? How long have you been in business?
We have been in business for over four years now, es + es was launched back in 2009. The decision to launch es + es was a very easy one. I have never been great working under other people, and so I knew I needed a job where I could use my creativity without being stifled by a corporate structure.
What is your inspiration behind this line?
es + es is inspired by the pretty little things in life, you have to enjoy the little things. Young girls are only small for so long, we try to keep them outfitted in clothing that is appropriate for their lifestyles but still have an element of youth and being playful. Also, what little girl doesn’t love tulle and sparkle? I’m twenty-six and every time I see something with rhinestones I must have it!
What other designers have been inspirations to you?
I adore Marchesa! In fact, I don’t know any women who don’t! They produce such beautiful garments, they have both whimsy and sex appeal-not an easy combination. What makes a great brand for me is the total package, from the fabrics all the way through the finished product. Those little things tell me that there was a lot of care put into each piece, a hundred small, seemingly unimportant decisions that go into each garment. At es + es we try to emulate that in order to provide a product to our clients that they will cherish for years.
What is something our readers would be surprised to learn about you?
Our team is actually quite small. There are a few interns, my assistant and the manufacturing team! Oh and of course Johnny our resident feline friend likes to get in on the design process from time to time.
What is your favorite part of your business day ?
Actually, I quite enjoy the social media aspect, which has now become crucial to any business. It allows me to connect directly with my customers, to receive feedback in real time. This is such an important aspect to a fashion business, as these social media followers are your direct customers.
How would you describe current fashion?
To me, current fashion is all about ease and comfort. We all want to look fabulous, but not all of us can teeter around in six inch stilletos and a leather pencil skirt for twelve hours a day. Fashion to me is about being pulled together and polished, but with a twist.
How would you describe your personal style?
Those who know me would say that I have a bit of a uniform: slim cut dark denim, a great jacket or coat and of course, my beloved nude stilettos -I will never give those up! There are days for us all when we simply want to run around town in those sweats and uggs, but I usually force myself to throw on some thing amazing and out the door I go. Clothes have this incredible ability to transform your mood, and that’s what I’ve been doing for the past four years-just in miniature.
What advice would you give to women who are aspiring entrepreneurs?
Learn, study, work for someone else first! Although I do not regret my choice to launch at twenty-two, things would have gotten done a lot faster, and more efficiently had I worked for a large company prior to launching. This interview may have taken place years ago!