EMERALD AUGUST

When Laura Moylan, creator of Emerald August was in the third grade she decided she was going to be a fashion designer. There were a few detours along the way but eventually she did just that. As a child Laura’s mother turned her love of baking into a business and encouraged Laura and her sister to do the same. From lemonade stands to car washes she learned early on what it meant to be an entrepreneur.

After college, Moylan lived abroad in Argentina for  two years teaching english. Upon her return home the economy had changed drastically and the future designer had a hard time finding a job. Eventually, she ending up taking a position in logistics but found her new job to be “too corporate and not creative enough”. It was then Moylan decided to take some sewing classes and enroll in SCAD (Savannah College of Art and Design). Laura started designing clothes for her nieces and has not stopped since.

Creating a line that is eco-friendly and produced here in the United States of America has been a driving force for the designer.

Laura is currently based in Atlanta, GA and was kind enough to talk with me about her line, fashion trends, and more. See the interview below and get to know more about Emerald August!!!

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How did you decide to take the leap and open your own business?

I have always wanted to own my own business. After living abroad for two and a half years, I came home and had a corporate job for about a year and a half. When I came up with the concept for Emerald August, I knew it was time!  I got my LLC in September 2011, and fall 2012 was my first season.

What is something that your customers would be surprised to learn about you?

I lived in Argentina for 2 and a half years. Born and raised in the south and studied marketing at the University of Colorado at Boulder. Colorado has a special place in my heart.

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How would you define current children’s fashion?

I think childrens fashion is getting away from the super cutesy baby look…childrens fashion today is just as trendy as womens fashion! 
 
How would you define your personal style?

I love skinny jeans and tunics..I have wayyyy too many tunics hanging in my closet. I also wear a lot of black…every time I need a cocktail dress I come home with another little black dress.  I wear what I love.

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Do you consider yourself an artist?

I wish I had more time to leisurely draw and paint. maybe later in life..

What does your day look like as you run Emerald August?

No day is the same when running a business, especially when you are a one woman show. some days I am designing, picking out fabrics, running around to meetings, doing social media task, making sales calls, going to trade shows…

What is the biggest trend you see right now in either shopping or kid’s fashion?What are people shopping for?

I think people are looking for unique items that arent “mass-produced”.  people are very into “home grown” which is one concept that I never want to stray from with this business.

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What advice would you give to our moms who are aspiring entrepreneurs?

find a good partner who has different strengths from yourself! trying to juggle a business and family can be really tough, but if you have someone to bounce ideas off of and share the stress, it could be very beneficial.

Where do you get your inspiration?

international travel, 1950′s and ’60′s american fashion, food.

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www.emeraldaugust.com

Follow Emerald August on Facebook HERE and Instagram HERE

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